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William Wurch
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President and Principal Designer William Wurch

William as a young Cub Scout pictured with his brother, sisters and visiting International Scout Robert Newbald.

From his start as a tireless Herald News paperboy delivering daily newspapers to his customers along his 5 mile long paper route to his seasonal snow shoveling business he maintained during the blizzards of his youth, the entrepreneurial spirit runs deep in William's blood.

Bat Day at Yankee Stadium during William's paperboy days. 

William grew to believe that running a business his way with attention to detail and service was the answer to a better, more fullfilled life for him and his family and so Beethoven's Veranda was born.

College Graduation pictured with proud parents, best friend and niece.

A true professional and industry leader,  William is passionate about satisfying his customers. William studied floral design in Europe with masters in the industry.  He holds a Masters Degree in Fine Art enabling him to channel his well trained creativity into exquisite, one of a kind floral arrangements and outstanding gardens for over 12 years.  William has established a long list of repeat fans along the way.

European Travels

Every week William hand picks locally grown premium orchids, herbs, flowering annuals,  perennials and fresh cut flowers from a host of his A+ local growers for his retail stores, so saying William is hands on is an understatement.  "Excellent relationships with my family of growers and my commitment to service translates into excellent relationships with my customers." His belief has led to staying power and success.

William has added flower consultant for television to his resume and is a floral designer for Royal Pains on USA, The Following with Kevin Bacon and Boardwalk Empire with Steve Buscemi. 

William is available for speaking engagements.

2014 on the Highline NYC